Project template
Product launch
Two weeks to launch day: positioning, the page, the post, the emails and a retro.
Week 1
Write the positioning brief
Day 3 · High priority
Who it's for, the problem it solves, why now, and the one sentence everyone will repeat.
Week 2
Draft the launch page
Day 3 to Day 8 · High priority
Lead with the problem and the one sentence from the brief. One clear call to action.
Check pricing and plans
Day 8 · Medium priority
The numbers on the page, the checkout and the docs all say the same thing.
Record a short demo
Day 11 · Medium priority
Two minutes or less, one take is fine. Show the problem, then the product solving it.
Write the announcement post
Day 11 · Medium priority
What's new, who it helps and how to try it. Link the demo.
Email existing customers
Day 14 · Medium priority
Short and personal: what changed for them and the one thing to try first.
Week 3
Launch day
Day 15 · High priority
Keep this task open all day and tick the steps off as they go out.
- Publish the page and the post
- Send the emails
- Share it where our people are
- Answer every question within the hour
Week 4
Launch retro
Day 22 · Low priority
Thirty minutes: the numbers, what worked, and what we'd do differently next time.