Project template
Website redesign
From an audit of the old site to launch, with redirects so links and search rankings carry over.
Week 1
Audit the current site
Day 4 · High priority
Which pages people visit, what's out of date and what's broken. Export the analytics before anything changes.
Week 2
Sitemap and content plan
Day 8 · High priority
Every page the new site will have, what it's for, and who writes it.
Wireframes
Day 8 to Day 13 · Medium priority
Layout only, in grey. Agree on these before anything gets colour.
Week 3
Visual design
Day 13 to Day 20 · High priority
The home page and one inner page first; the rest follow their lead.
Write and collect the copy
Day 20 · Medium priority
Real words, not placeholder text, before the build starts.
Week 5
Build
Day 20 to Day 34 · High priority
Every page in the sitemap built from the visual design and the real copy, on a staging address the client can see.
Week 6
Test on phones and browsers
Day 37 · High priority
Every page and form on each of these. Each problem found becomes its own task.
- iPhone Safari
- Android Chrome
- Desktop Chrome, Firefox and Safari
- Forms send and arrive
- Page speed
Set up redirects
Day 38 · High priority
Map every old address to its new one, so old links and search rankings carry over.
Launch
Day 39 · High priority
The domain points at the new site, the redirects are on, and the home page and a form work from outside the office.
Week 7
Check analytics and search a week on
Day 46 · Low priority
Look for pages that lost visits and addresses that now lead nowhere.