{
  "onecamp_template": 1,
  "name": "Product launch",
  "description": "Two weeks to launch day: positioning, the page, the post, the emails and a retro.",
  "tasks": [
    {
      "name": "Write the positioning brief",
      "description": "<p>Who it&#39;s for, the problem it solves, why now, and the one sentence everyone will repeat.</p>",
      "status": "todo",
      "priority": "high",
      "tags": "launch",
      "due_day": 2
    },
    {
      "name": "Draft the launch page",
      "description": "<p>Lead with the problem and the one sentence from the brief. One clear call to action.</p>",
      "status": "todo",
      "priority": "high",
      "tags": "launch",
      "start_day": 2,
      "due_day": 7
    },
    {
      "name": "Check pricing and plans",
      "description": "<p>The numbers on the page, the checkout and the docs all say the same thing.</p>",
      "status": "todo",
      "priority": "medium",
      "due_day": 7
    },
    {
      "name": "Record a short demo",
      "description": "<p>Two minutes or less, one take is fine. Show the problem, then the product solving it.</p>",
      "status": "todo",
      "priority": "medium",
      "tags": "launch",
      "due_day": 10
    },
    {
      "name": "Write the announcement post",
      "description": "<p>What&#39;s new, who it helps and how to try it. Link the demo.</p>",
      "status": "todo",
      "priority": "medium",
      "tags": "launch",
      "due_day": 10
    },
    {
      "name": "Email existing customers",
      "description": "<p>Short and personal: what changed for them and the one thing to try first.</p>",
      "status": "todo",
      "priority": "medium",
      "tags": "launch",
      "due_day": 13
    },
    {
      "name": "Launch day",
      "description": "<p>Keep this task open all day and tick the steps off as they go out.</p>",
      "status": "todo",
      "priority": "high",
      "tags": "launch",
      "due_day": 14,
      "subtasks": [
        {
          "name": "Publish the page and the post"
        },
        {
          "name": "Send the emails"
        },
        {
          "name": "Share it where our people are"
        },
        {
          "name": "Answer every question within the hour"
        }
      ]
    },
    {
      "name": "Launch retro",
      "description": "<p>Thirty minutes: the numbers, what worked, and what we&#39;d do differently next time.</p>",
      "status": "todo",
      "priority": "low",
      "due_day": 21
    }
  ]
}